About

b. 1986, HK.

Hi! I’m Lissette Velez, a passionate and results-driven Senior Graphic Designer & Brand Strategist with a love for crafting bold, impactful, and visually engaging experiences across brand identity, print, and digital media. With over a decade of experience, I specialize in branding, web design, packaging, typography, and creative strategy—helping brands tell their stories through powerful visuals.

Beyond design, I’m a coffee enthusiast, country music lover, and devoted dog mom. I thrive in fast-paced, collaborative environments, where I can blend creativity with strategic thinking to bring brands to life.

I’ve been honored with awards from the New Jersey Press Association and the NJ Ad Club (2014–2016), and I continue to push creative boundaries through innovation and design excellence.

Thank you for visiting my portfolio—I’d love to collaborate and create something incredible together!

Expertise: Branding & Visual Identity, Marketing & Campaign Design, Creative Direction & Strategy, Process Optimization & Workflow Management, Cross-Functional Collaboration

Software Proficiency: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Canva, Workfront, Figma, Microsoft Office